What the heck IS content marketing?

Content marketing is likely behind why you chose the car you’re driving, followed the fitness or nutrition routine that kick started your day, or the reason you’ve booked in for a health check today.

It is that brand that has simply ‘grown on you’.

It is the subliminal coaxing behind why you choose one product or service over another.

Subliminal and yet, at the same time a loud and lucid choice to belong to a brand that understands you, that adds value to your life. Content marketing is persuasive, yet clever, generous and kind.
— Julie Pearce, Content Services Melbourne

 

- Julie Pearce, Content Services Melbourne.